Po Chai PillsA century-old traditional chinese medicine brand
Po Chai Pills, a century-old household medicine brand, is dedicated to the spirit of "performing duties from the heart" by constantly innovating and providing simple, convenient, effective, and extensive therapeutic applications using natural and authentic ingredients. They recognized that while the original packaging has become an iconic design for the brand over the years and is easily identifiable by current customers, it may not appeal to new and younger customers.
Scope of work
Design direction Identity design Photo-shooting & photography direction Packaging design
To attract younger demographics, PCP has introduced a new version of their products in a sachet format. The new sachet packaging design is more user-friendly and aligns seamlessly with the preferences of younger customers.
Additionally, we have simplified the intricate brand graphics on the new packaging and introduced a lighter and pastel version of the original color palette to convey a modern and refreshing look to potential customers. The new packaging is meticulously crafted with simple and direct graphic elements while still capturing the essence of the original design.